Using Data to Better Pinpoint Marketing Initiatives

The new business development and marketing team at Glens Falls Hospital was looking for a strategic way to gain information about their service area.  They sought a new planning tool that was flexible, would complement existing data sources, and included ongoing training and support.  They found a system that not only supports business development and planning, but one that helps with targeting marketing to specific consumer groups.

Read how the business development and marketing team evaluated various solutions and why they ultimately selected IBM MarketExpert®.